Great for everyday lip protection. The extreme staying power of RSL Organic Lip Balm lasts through swimming, drinking, eating, and I dare say even kissing! You will be astonished. It just wont wear off and yet somehow it continues to maintain a soft supple shiny finish that makes your Perfect Pout the Star Attraction on your summer visage. Lauric Acid nourishes sensitive lip tissue deeply and thoroughly and African Shea Butter creates a protective seal on the lips for a safe and satisfied pout in the most extreme summer conditions. Sun, Surf, and Sand will bow to the authority of this Lip Balm, and at the end of a fun filled day under Gods Great Lamp in the sky, all lips slathered with this Superb Smile Schmear will continue to be plump, protected, and perfect! Subtle enough for men to use as well. This lip balm, in comparison to our other lip balms, will be easier to add flavor to.